"We keep moving forward." -Walt Disney
"We keep moving forward." -Walt Disney
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Walt Disney's 1957 Corporate Strategy

Disney History Walt Disney

Walt Disney's 1957 Corporate StrategyPhoto credit: Walt Disney Productions

I'm not business savvy, but I am a huge Disney fan! So pretty much anything Disney related I find fascinating, especially if it's done by Walt Disney himself!

Pictured here is a hand-drawn flow chart of synergy between different divisions of the Disney Company from 1957 by Walt himself. The core of the strategy is the films produced by the Disney Studio. For example, at this point Disneyland had already opened its doors. You can see how Walt wanted to use the park to plug movies and conversely create studio content that would plug the park!

Walt Disney's 1957 Corporate StrategyPhoto credit: Walt Disney Productions
Walt Disney's 1957 Corporate StrategyPhoto credit: Walt Disney Productions
Walt Disney's 1957 Corporate StrategyPhoto credit: Walt Disney Productions
Walt Disney's 1957 Corporate StrategyPhoto credit: Walt Disney Productions

Although this strategy has since evolved since being first developed, the synergy between the different facets of the Disney Company has become a philosophy they continue to stand by.

The Disney character sketches also don't hurt!

Source: Design Taxi



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